Lula-Ru is changing the way swimwear is bought! We have created a brand where the shopper can renew their look by simply adding to it rather than buying new season after season.

Every Lula-Ru look can be updated, either by mix and matching tops and bottoms, adding a Kimono or changing things up with a new belt (which we have plenty of!). Nobody needs ever feel bored of their holiday wardrobe within a couple of days again. Luxury swimwear that is made to last, with that amazing feeling of newness and confidence too.

From selecting double lined premium Italian fabric that does not lose its shape to using a seamless edge our styles will flatter, hold you in and give you confidence all at the same time. Make a style your own with our ‘build your own look’ web tool giving you individuality and a style that you feel is 100% your own. Create a look and join the family #mylularu.