About us

Lula-Ru is a new, innovative beach and swimwear brand inspired by the classic styles of the 1950s. Our collection is timeless and chic with a cool retro edge.

From the carefully thought out designs, to the double lined seamless swimwear, each detail has brought us to this beautifully, flattering collection which compliments every shape and size. The clever cuts never lose their shape and the top quality fabrics look luxurious however many pool plunges, sea splashes or washes they go through.  We are happy to say we have tried and tested multiple materials to find the best eco sensitive fabric, handpicked from Italy by the founder. 

The ethos of the range is individuality. All tops, bottoms, swimsuits and belts can be bought separately giving you the ability to create an outfit that is personal and unique. Our styles have been designed to make you feel completely comfortable and bring out individual tastes to create optimum confidence. 

You can dress your look up or down with our wide offering of belts, which includes a choice of gold, tortoiseshell or self fabric buckles. The versatile style means that you can mix and match more than one belt and colour for each outfit, changing the vibe easily from casual chic to beach party in a minute. The collections are perfect for lazy days in the sunshine, as well as evening sundowners. 

We have you covered when it comes to beach and party dresses, as well as cute cover up kimonos which all look great accessorised with Lula-Ru belts.  

The Lula-Ru culture is all about creating a range to suit each individual and your life demands and desires. Become a Lula-Ru lady and show us your creations, we can’t wait to see what you come up with!